Pluto TV App – Gregory K Williams Jr

Pluto TV

Pluto Tv is an Apple TV IOS entertanment streaming app

Role

UI / UX Designer / Visual Designer

My task was to create a user friendly, personalized, customizable and ascetically engaging experience.

Overview

Improving User Retention Through Enhanced Content Discovery. Pluto TV has identified a significant churn rate among new users, with many canceling their subscriptions within the first month. Initial research suggests that users struggle with content discovery and feel overwhelmed by the vast selection of movies and shows.

Problem

Pluto TV users are frustrated by a lack of personalized recommendations, poor accessibility tools, and a confusing onboarding experience. These issues make content discovery difficult, hinder accessibility for users with disabilities, and leave new users feeling overwhelmed. Improving navigation, accessibility, and personalization is key to enhancing user satisfaction and retention.

Solution

To improve personalization, accessibility, and Onboarding, the streaming service should implement AI-driven recommendations, a guided onboarding flow, and enhanced accessibility tools, such as customizable subtitles and screen reader support. A seamless cross-device experience ensures that preferences, watch history, and recommendations are synced, providing a more inclusive and intuitive user experience.

Goals

To address these issues, the service should implement a machine-learning recommendation engine, introduce guided onboarding for easier setup, and enhance accessibility with features like subtitles and screen reader support, and enable cloud syncing for a seamless  cross-device experience.

Approach

Personalized recommendations and intuitive onboarding boost user retention, reduce churn, and increase subscription renewals. Improved content discovery drives engagement, strengthens brand loyalty, and raises customer lifetime value, while better data collection enables targeted marketing and smarter content investments, ultimately fueling revenue growth.

Deliverables

Research

Personas

Pain Points

Users struggle to find relevant movies and shows due to a lack of personalized recommendations, leading to frustration and disengagement.
The platform’s layout is not user-friendly, making it difficult for users, especially those relying on assistive tools, to interact with content efficiently.
Overwhelming Content Library – Without proper categorization or tailored suggestions, Users feel lost in an extensive catalog, leading to decision fatigue.

User Insights

“I never know what to watch it just shows me everything, and nothing feels relevant.”
“It feels like the app doesn’t learn what I like I keep seeing the same random stuff.”
“When I first signed up, it didn’t explain anything. I had to figure it out myself.”