Role
UI / UX Designer / Visual Designer
My task was to create two different concept designs that are user-friendly and engaging.
Overview
My task was to design a website for MetLife’s Golden Age Retirement Plan, specifically tailored for employees nearing retirement and seeking information about benefits. The project involved creating two design concepts: one utilizing MetLife’s core branding and the other featuring the Peanuts brand. Both concepts were developed for A/B testing to determine which version resonated more with employees.
My Contributions
- Defined taxonomy and architecture.
- Created sketches, wireframes, and mockups used a mobile-first approach.
- Worked with copywriters to ensure brand alignment and messaging.
Key Challenges
- Ensure the brand is used consistently throughout the design.
- Meet content and messaging needs.
- Make user friendly and simple design.
Solutions
- Use brand guidelines and standards across all designs.
- Use the live, real copy provided by copywriters.
- Test design with employees before launch.
Impact
Employees picked concept A, based on feedback and voting. Users felt that concept A was more professional, on brand, and relatable to their needs.
73% for Concept A
27% for Concept B
