Role
Lead UI / UX Designer / Visual Designer
Overview
Hatfield Meats sought a bold, fresh redesign for their website—one that’s visually striking, showcases their products front and center, and leaves visitors feeling hungry and wanting to purchase the product.
My Contributions
- Conducted a site audit.
- Defined taxonomy and architecture.
- Created a design system for scalable implementation for responsive design.
- Worked closely with the dev and creative team to ensure brand consistency.
- Worked with leadership to make sure project requiremenbts where met.
Key Challenges
- Create a fresh, new, impactful look and feel for all brands.
- Ensuring accessibility and compliance at scale.
- The site should be user-friendly with a searchable content option.
Solutions
- Create a look and feel that is product-centered.
- Create a design system where accessibility is baked in and is easily scaled.
- Implement a search option on key pages
Impact
+50% increase in user traffic.
+45% decrese in site abandonment.
+80% increase in Google reviews.
Improved customer satisfaction scores.
Home Page Options
Interior Page Designs
Mobile Design
