Role
Lead UI / Visual Designer
I served as the Visual Design Lead, working alongside two junior designers. Our team was responsible for defining and executing the visual identity of the portal. We ensured brand and aesthetic consistency across the entire platform by closely following the SCE style guide and branding guidelines. All visual assets were custom-designed from the ground up.
Overview
Develop a commercial portal that enables businesses to start and stop utility services. The portal must support service management for both single and multiple properties. It should feature a responsive design, adhere to SCE branding guidelines, and align with the functionality and user experience of the residential portal. Additional requirements include guest access and a unified single-user sign-in system.
My Contributions
- Assisted in UX design and research, such as wireframes, user flows, personas, and prototypes; usability testing.
- Led the creation of the portal’s new look and feel, scalable design system, and component library for responsive design.
Key Challenges
- Businesses should be able to start and stop service.
- Businesses should be able to open and manage multiple accounts.
- Ensure brand consistency and look and feel across the portal.
Solutions
- Created an onboarding widget for new users.
- Introduced a single sign-on account function for housing multiple accounts.
- Worked with the dev team to creating cheacklist system to keep design consistency across the platform.
Impact
+65% increase in user onboarding satisfaction.
+35% decrese in user service setup abandonment.
+22% increase in Google reviews.
+15% decrese in the call center performance rating.
Component Library
