Role
Graphic / UI / UX Designer
Overview
Shasha’s Creole Kitchen is an authentic Haitian cuisine restaurant that required a complete rebrand. Despite serving incredible food, the business had a minimal digital presence and a brand identity that lacked impact and consistency. I saw an opportunity to help a passionate local restaurant enhance its image, expand its brand, and increase its reach.
My Contributions
- Conducted a brand audit
- Created new brand identity
- Created new digital presents
Key Challenges
- Create a new high-energy brand.
- Authentically showcase the Haitian culture.
- Generate new business for the restaurant.
Solutions
- Create a brand based on Caribbean and Haitian culture.
- Tell the story of Hatai throughout the brand from design to messaging.
- Use social media as well as word of mouth to generate buzz.
Deliverables
- Logo
- Mark
- Symbol
- 2025 Style Guide
- Website Prototype
- Print Ad Design
- Email Design
- Social Media Tile Design
Logo / Mark / Symbol
Style Guide
Print Layout
Social Design