Role
Graphic Designer / Visual Designer
Overview
NFL Rivals is a fan-focused sub-brand under the NFL dedicated to creating immersive, head-to-head fan experiences. It operates as a comprehensive digital ecosystem spanning multiple channels, including a mobile video game, a dedicated TV network, social media communities, a Fan Art Community, and a YouTube channel.
My Contributions
- Create branded broadcast graphics.
- Keep brand consistency across all design deliverables.
- Create new concepts and explore new ideas
Key Challenges
- Ensure designs meet national tv broadcasting standards.
- Ensuring accessibility and compliance at scale.
- Ensure brandguidlines are consistent in all designs.
Solutions
- Research and apply broadcasting standards.
- Work with the design team to ensure the proper use of brand guidelines.
- Use accessibility tools to ensure it is properly implemented.
Impact
The broadcast graphics system for the NFL Rivals Head-to-Head Community Immersive Experience strengthened visual consistency and audience engagement across live broadcasts and promotional campaigns. Strategic design of lower thirds, bugs, billboards, and promo poster mockups improved information clarity, reinforced rivalry branding, and supported scalable rollout across multiple teams, markets, and media channels.
